A little about me
I work at the intersection of marketing, innovation, and business strategy, translating technical solutions into clear messaging, positioning, and go-to-market strategies.
• I develop GTM strategies, messaging, and content to bridge the gap between business and tech.
• Translate GenAI, copilots, intelligent assistants, and agents into business cases that demonstrate ROI.
• Shape AI product value propositions and support product roadmaps that drive user adoption.
• Collaborate in cross-functional, agile teams to align technical solutions with business goals.
• Participate in Analyst Evaluations and RFIs.
Some columns from Merca2.0 on the intersection of innovation, AI, marketing, SaaS, and B2B.
"Companies need to start their GenAI journey by exploring and..."
"They expect seamless experiences that are personalized, frictionle..."
"Companies need to understand both the technology and their..."
"The hype around AI, and most recently, Generative AI, both opportunities..."
other publications
Innovation & AI ✨ Product Marketing 👩🏻💻 SaaS 🚀 B2B 🎯
International Womens' Day GDG Monterrey, 2025
AI Agents, BBVA Spark Space Monterrey 2025
Women in Tech, Tecnológico de Monterrey 2024
Educational Entrepreneurship, 2024
GenAI in Marketing, 2024
AI & Innovation, Universidad de Monterrey 2024
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More on Innovation, AI, SaaS, B2B, Product Marketing, Product Management, GTM...